Enough Australia. ENOUGH!

Pages and pages of junk mail, encouraging us to BUY in the lead up to  ANZAC Day

Pages and pages of junk mail, encouraging us to BUY in the lead up to ANZAC Day


One of the most painful elements of living in society is the bulk actions of others.
* Mob mentality
* Online trolling
* Consumerism
* Popularity of the Mass Media

Sometimes I can understand why people become hermits!

Despite all my ups and downs in life, my depression, my financial failures, my family, men, bullies and surviving an abusive relationship – I still participate as a member of my community. Despite many days of wishing to be dead, I still pushed forward looking of ways to stay alive and perhaps even become happy.

I knew in my head that if I just stayed alive, perhaps even tried to connect with a few people, then my life would eventually become richer and happier. A lot of very successful** people that I have seen or heard (workshops & podcasts), have shared their own failures in life, repeating the mantra that you only succeed by putting one foot in front of the other and taking a step. Then another step. Then another.

I really admire these people.



Seriously – an ANZAC Bear?!?


They look at the world with a clearer vision of what they want from it. What they’re prepared to ask for. What they’re prepared to give back. What theybelieve they deserve. They hold a certain quantity of disbelief (disrespect?!?) for mainstream media – knowing that what pushes a story isn’t accuracy, it’s popularity!

They know that to succeed you have to work hard and smart. They know that getting rich quick – doesn’t exist. They know that the images and lairy headlines on the magazines and daily newspapers and popular websites (ninemsn or yahoo) are tainted with bias, subjective ‘journalism’, sensationalism and many times, downright lies.

These people that I admire don’t subscribe to the need to consume everything just because it exists. Even though they can all afford to spend and spend and spend and buy, buy, buy – they are intelligent enough and intuitive enough, to know that this will not bring satisfaction. They buy out of necessity not need.

And they are not often swayed by promotions that use emotion to encourage a purchase. The kind of emotive pressure that is applied at Christmas and Mothers Day and Fathers Day, etc. You know what I’m talking about – the fluffy slippers in early May, the cologne in September and Danish biscuits in a tin in  December.


Yes - please honour the sacrifice of tens of thousands of dead Australian by buying a pretty apron!!!

Yes – please honour the sacrifice of tens of thousands of dead Australian by buying a pretty apron!!!


But over the past decade or so, this whole notion of ‘themed’ shopping has exploded in Australian culture. And it is really starting to piss me off! I mean, do we need plastic cups for sporting events (World Cup), or mini action figures for sport seasons (AFL), or activity books for religious holidays (Easter), or temporary tattoos for national celebrations (Australia Day), or giant (gargantuan in fact!) bears for American traditions (Valentines Day)?

Or . .

. . . and this truly and completely annoys me  – genuinely makes me angry –

when a solemn occasion such as ANZAC Day is used to promote the consumption of goods.

Coles – will donate 12c (twelve fucking CENTS) from every purchase of chic chip cookies (that cost $2.50).
Australia Post – wants you buy books, bears and aprons!!!
Macquarie Mint – are offering various ANZAC coins.

I believe that we have gone too far.

These items would not be available, if we weren’t in fact buying them. It true. Think about how early in the new year that hot cross buns eventuate – mid January – and this is because we buy them. We don’t wait or save them for a special treat on Easter Sunday. We buy them, eat them and re-purchase them many times over before April even arrives.

I so dearly wish that as a nation, we were more cognisant of the consumption and waste we are all participating in – every time we buy something that is seasonal.

I wish we didn’t buy Easter eggs early, only to consume and be forced to buy more.
I wish we didn’t buy an ANZAC dressed bear from the post office.
I wish that we didn’t buy the stupid sign from the $2 shop that says “Santa, please stop here”.

I wish that we were smarter than all of that!


The greatest honour you can pay on April 25th, is to get out of bed early and go to a Memorial Service.
It is a truly moving experience and is the least we can do to thank those who died or survived any conflict where our troops and support staff were sent.


Make the effort - it's the least we owe them

Make the effort – it’s the least we owe them


Marie Forleo
Natalie Baldock
Marnie LeFevre


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